Before and After
Thursday, June 17, 2010
FLYER
Please click on thumnail for a sample of a flyer.
This flyer was created using the colours green and yellow, so the message would be seen to be Australian. The blocks were also used so that information could be read simply and so that the appearance wasn't just text. Also the use of blocks was able to separate the information i.e. party name, motto/mission statement,launch details. Included were details to allow the reader to either look the party up on line or phone for further details.
RADIO AD FORMAT
Please click on thumbnail for a sample of a Radio Format.
The instruction on this radio format was for the use of an Australian accent by the speakers. This was to imply that it was a party representing Australians. Louis Armstrongs' music "What a wonderful world" was used because people relate the song to being comforting, soothing and honest, and to imply that that party was aiming to create a "wonderful world". This is something that the "Back to Basics" party requires it's potential members to believe the party stands for. The use of 2 speakers is to imply a conversation, with an upbeat tempo, and the use of both a male and female speaker was to appeal to a wider audience.
Media Release
Please click on thumbnail for a sample of a Media Release
which was created for the launch of a new political party.
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